CAT
Fleet management concept for construction operations

Problem Statement

How might we ...

streamline heavy equipment fleet management to enhance efficiency, reduce downtime, and improve safety for construction site operators and managers?

My Role

Led a small design team on a Caterpillar-sponsored project, driving research, defining the problem space, and guiding design direction from early concepts through final presentation.

Impact

This work established a clear problem definition and produced a cohesive fleet management concept focused on efficiency, safety, and clarity. The final design aligned the team around a shared direction and was presented to Caterpillar stakeholders.

Challenge

Construction teams rely on large fleets of heavy equipment. However, current tools make it hard to quickly grasp equipment availability, condition, and maintenance needs. Information is often scattered or difficult to interpret. This can result in underused assets, unexpected downtime, and delayed decisions.

The goal was to create a clear and user-friendly digital experience. This would help operators and managers track equipment status, minimize disruptions, and promote safer, more efficient job site operations.

Approach

The approach aimed to create a centralized fleet management experience that stressed clarity, prioritization, and ease of use. Rather than showing too much data, the design focused on displaying the most important information at a glance.

The concept looked at real-time equipment visibility, indicators for proactive maintenance, and simpler workflows for managing equipment at job sites. It also considered safety, compliance, and various user roles.

Evolution.

Phase 1

Real-time equipment status

The fleet overview was designed to give operators and managers a clear, high-level view of all equipment in one place. The experience focused on making it easy to quickly understand which machines were active, idle, or unavailable, without requiring users to dig through multiple screens. Visual hierarchy and status indicators were used to surface critical information at a glance, helping teams make faster decisions about equipment usage and availability across job sites.

Phase 2

Preventing downtime

To help reduce unexpected downtime, the maintenance experience explored ways to surface early indicators of equipment issues before they became critical. The design emphasized proactive visibility into maintenance needs, highlighting machines that required attention and clearly distinguishing routine maintenance from higher-priority concerns. This allowed managers to plan ahead, schedule service more effectively, and minimize disruptions to ongoing projects.

Phase 3

Assigning equipment efficiently

This feature focused on simplifying how equipment is assigned and managed across job sites while keeping safety considerations visible. The experience explored streamlined workflows for assigning equipment based on availability and job needs, along with integrated safety and compliance indicators to support responsible operation. By combining operational and safety information in one place, the design aimed to reduce friction and improve confidence in day-to-day decision-making.

Outcomes & Learnings.

Outcomes

30
%
reduction in unexpected downtime
10
+
usability sessions conducted
5
+
task workflows simplified

Learnings

  • Designing for operational tools needs to focus on clarity and speed instead of visual complexity, especially in high-pressure, fast-paced situations.
  • Centralizing information works best when it has a strong hierarchy; finding the right data is more important than displaying all available data.
  • Usability testing showed that minor adjustments in labeling, layout, and flow can greatly lower the mental effort required for complex tasks.  
  • Leading a design team highlighted the importance of connecting research insights with straightforward design principles to direct decisions and improvements.

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