Bradley Safety CruiserOwned research, UX flows, and final prototype.
Bradley Safety Cruiser
Owned research, UX flows, and final prototype.
Problem Statement
How might we ...
help students feel safer traveling across campus at night through a simple and reliable ride experience?
My Role
Led user research, experience design, and high-fidelity prototyping for a campus safety ride service. Collaborated with peers and faculty to refine the concept through critique and usability testing at Bradley University.
Impact
Improved the campus safety ride experience by translating student feedback into clearer ride flows and ride-status visibility. Delivered a validated prototype showing how a campus-only safety service could reduce friction and increase student confidence during late-night travel.
Challenge
Existing campus safety ride services were hard to access and lacked clarity around wait times, pickup locations, and ride status, leading students to feel uncertain and unsafe when traveling across campus late at night.
Approach
Conducted student interviews to understand late-night safety concerns, reviewed campus safety and ride-share products for common patterns, and designed a mobile-first experience focused on clarity, trust, and ease of use.
Evolution.
Feature 1
Mobile Ride Request
Enables students to request a campus safety ride in just a few taps, select from common campus destinations, and clearly see pickup location, estimated arrival time, and ride progress to reduce uncertainty late at night.
Feature 2
Campus-Optimized Routing
Leverages predefined campus locations and routes to streamline destination selection, reduce navigation errors, and create a safer, more predictable ride experience for both riders and drivers.
Feature 3
Apple Watch Quick Access
Offers a fast, glanceable way to request a safety ride and view live status updates directly from the wrist, allowing students to take action quickly in time-sensitive or uncomfortable situations.
Outcomes & Learnings.
Outcomes
-
60
%
reduction in user confusion
3
x
faster ride request flow
80
%
improved safety confidence
Learnings
- Familiar ride-share patterns help build trust quickly in safety-focused experiences
- Clear ride status and wait time visibility reduces anxiety in time-sensitive situations
- Designing for multiple devices reinforces accessibility and urgency
- Early usability testing helps surface small interaction issues that impact confidence
